Insights Data

Save your team time and move faster on strategic opportunities with the Insights Package. Powered by Crunchbase’s Fundamentals data and LLMs, Insights deliver instant analyses of past and present private market activity —surfacing trends, shifts in market positioning, and emerging growth patterns so your team can save time spent on manual research and focus on the high-value opportunities that drive growth.

Insights Include

Products & Services Insights

Understand what a company offers and how it’s positioned in the market — fueling segmentation, competitive analysis, and go-to-market planning. Explore product details and product launches to track changes in a company’s offering.

Field definitions: Products · Product launches.

News Insights

Use company news summaries, sentiment, and structured events — including funding, partnerships, product launches, executive changes, layoffs, legal proceedings, awards, and location openings — to identify opportunities and personalize outreach.

Field definitions: Press references.

Growth Insights

See if a company is gaining momentum with summaries of growth direction, hiring trends, and organizational changes. Explore supporting growth events to understand the activity behind those signals and focus on opportunities for partnership, investment, or sales.

Field definitions: Growth insights · Growth events.

Investor Insights

Uncover summaries of investors’ activity and historical investments to understand who and what they’re backing, validate your thesis, and track emerging capital deployment themes. Explore ranked investor matches for an organization to support investor discovery.

Field definitions: Investor insights · Investor matches.

Competitor & Similarity Insights

Compare companies using similarity scores, shared characteristics, and supporting reasons. Explore product similarities to support competitive analysis, market landscapes, and look-alike account discovery.

Field definitions: Organization similarities · Product similarities.

Research & Development Insights

Explore summaries of a company’s recent research and development activity to understand its innovation focus and inform targeting or diligence.

Field definitions: Research insights.

Market Insights

Track whether markets are growing, stable, or declining, with supporting reasons and context across industries and micro-industries.

Field definitions: Market insights · Market insight reasons.

Current Valuation Estimates & Comparables

Review estimated current company valuations, valuation ranges, confidence tiers, and supporting evidence. Explore comparable-company snapshots and explanations to understand the context behind an estimate.

Field definitions: Valuation estimates · Valuation comparables.

See the Data Dictionary for field definitions and API Packages Overview to find the reference for your licensed package.

Use Cases

GTM Teams

Personalize outreach using News Insights (funding, product launches, leadership changes).

Strengthen lead scoring with Growth and Products & Services Insights to target companies aligned to your ICP, showing signs of expansion.

Use company and product similarities to discover look-alike accounts, and Market Insights to prioritize sectors.

Embed Insights into CRMs, dashboards, or customer-facing prospecting tools to automate prioritization and surface timely buying signals.

Investors

Track investor activity and trends using Investor Insights to validate thesis alignment.

Use Growth and News Insights to uncover emerging startups earlier and accelerate diligence.

Use Market and Research & Development Insights to inform market analysis and diligence. Review current valuation estimates and comparable-company evidence to add context to company assessments.

Incorporate Insights into proprietary models or platforms to scale analysis and accelerate decision-making.

Wealth Managers

Monitor company news and investor moves to anticipate liquidity events.

Surface leadership or ownership changes that may signal upcoming wealth events or emerging opportunities.

Review current valuation estimates and comparable-company evidence to inform client research and conversations.

Integrate Insights into dashboards or wealth management tools to uncover clients earlier and deliver differentiated portfolio guidance.