Discover Look-Alike Accounts
Using Crunchbase Predictions and Insights — Competitors
Persona: GTM
Use Case: Expand pipeline with look-alike accounts
Primary API(s): Entity Lookup and Competitor Search (Org Similarity endpoint)
Goal: A customer, recently closed opportunity, or target account as a starting point to identify competitor accounts and look-alike prospects. Crunchbase Competitors surfaces a ranked list of organizations that compete in similar markets, products, and categories, along with the signals behind each competitive pair.
About Crunchbase Competitors
Crunchbase Competitors endpoint (org_similarity in the API) identifies a company's closest competitors and explains the signals behind each competitive relationship.
Unlike traditional competitor lists, Crunchbase Competitors combines proprietary company intelligence, products and services data, LLM-driven classification, and model evaluation to generate ranked competitor relationships and explain why companies compete.
- Competitive Score - How closely the two organizations resemble one another
- Category_overlap - The shared industries the two companies operate in
- Location_overlap - Shared geography, down to the region level (city, region, country)
- Product_similarities - Overlapping products that make the two companies compete
- Additional_reasons - which identifies overlap in global markets
Together, these signals help GTM teams understand not only who a company competes with, but why they compete.
Step 1
Find Your Source Company’s UUID
Retrieve the UUID for an existing customer, recently closed opportunity, or target account. This UUID will be used to identify similar organizations in the next step.
Endpoints
https://api.crunchbase.com/v4/data/searches/organizations
https://api.crunchbase.com/v4/data/searches/org_similarities
API Reference & Documentation
Key Fields for this Query:
| field_id | What this field does | operator_id (these are the compatible operators per field) |
|---|---|---|
| uuid | Crunchbase’s Unique Identifier (this is what’s being returned) | blank;eq;includes;not_eq;not_includes |
| website_url | Use this field_id to search for your source company by its domain/website. (this is will go into your query) | domain_blank;domain_eq;domain_includes;not_domain_eq;not_domain_includes |
Sample Query
We are going to use the UUID for Writer (a3674669-6d9e-4f70-895f-3c8c99bcb7ad), and we want to find the companies that compete with them so we can sell into those adjacent accounts next. Now that we have the fields defined, here is a sample query we can run:
curl --request POST \
--url https://api.crunchbase.com/v4/data/searches/org_similarities \
--header 'X-cb-user-key: a62c414175fb781e12XXXXXXXXXXXXXX' \
--header 'accept: application/json' \
--header 'content-type: application/json' \
--data '
{
"field_ids": [
"source",
"target",
"score",
"category_overlap",
"location_overlap",
"product_similarities",
"additional_reasons"
],
"query": [
{
"operator_id": "includes",
"type": "predicate",
"field_id": "source",
"values": [
"a3674669-6d9e-4f70-895f-3c8c99bcb7ad"
]
}
],
"order": [
{
"sort": "desc",
"field_id": "score"
}
]
}
'
Response
The response returns a list of organizations that compete with the target company, Writer — providing underlying reasons why and the score of how competitive (or in this case, similar as you find adjacent opportunities) to identify net-new prospect accounts and prioritize outreach based on shared products, markets, and business characteristics.
The response below is condensed to show 1 of the matches and does not contain the entire response from the API.
{
"count": 12,
"entities": [
{
"uuid": "5e81b73c-5e05-4e35-bcba-6fb601aeff14",
"properties": {
"category_overlap": [
{
"permalink": "foundational-ai",
"image_id": "fd41cd7328c54618aeda4f9e3f0d45ef",
"uuid": "35c06bd3-3e46-44d3-a205-e16c45c40c4c",
"entity_def_id": "category",
"value": "Foundational AI"
},
{
"permalink": "agentic-ai-17fa",
"image_id": "b8046d3bdcdf4b3fad3ceeb7a860acb7",
"uuid": "400037b5-8546-4a2c-98e1-7e7a165957dd",
"entity_def_id": "category",
"value": "Agentic AI"
},
{
"permalink": "natural-language-processing",
"image_id": "81cfc38feb1a47878d8b160476c4144a",
"uuid": "789bbbef-c46e-1532-a68d-f17da87090ea",
"entity_def_id": "category",
"value": "Natural Language Processing"
},
{
"permalink": "generative-ai",
"image_id": "c1ecf22becf54352901f6583f1d7ad49",
"uuid": "8314a534-8f18-4ee0-869b-05bc6e46258e",
"entity_def_id": "category",
"value": "Generative AI"
},
{
"permalink": "artificial-intelligence",
"image_id": "930c72a5a7b544999596ac1c0dc8b549",
"uuid": "c4d8caf3-5fe7-359b-f9f2-2d708378e4ee",
"entity_def_id": "category",
"value": "Artificial Intelligence (AI)"
}
],
"source": {
"permalink": "writer",
"image_id": "jqgtyt2qclr1ikl5mpjv",
"uuid": "a3674669-6d9e-4f70-895f-3c8c99bcb7ad",
"entity_def_id": "organization",
"value": "Writer"
},
"identifier": {
"uuid": "5e81b73c-5e05-4e35-bcba-6fb601aeff14",
"entity_def_id": "org_similarity",
"value": "Writer competes with OpenAI"
},
"additional_reasons": [
"global_location_overlap"
],
"score": 100,
"product_similarities": [
{
"entity_def_id": "product_similarity",
"uuid": "b77db926-9fd0-4a5d-b0a8-37895215067b",
"value": "WRITER End-to-End Agent Builder Platform is similar to Responses API"
}
],
"location_overlap": [
{
"entity_def_id": "location",
"permalink": "california-united-states",
"uuid": "eb879a83-c91a-121e-0bb8-829782dbcf04",
"value": "California"
},
{
"entity_def_id": "location",
"permalink": "north-america",
"uuid": "b25caef9-a1b8-3a5d-6232-93b2dfb6a1d1",
"value": "North America"
},
{
"entity_def_id": "location",
"permalink": "united-states",
"uuid": "f110fca2-1055-99f6-996d-011c198b3928",
"value": "United States"
}
],
"target": {
"permalink": "openai",
"image_id": "jjykwqqhsscreywea4gb",
"uuid": "cf2c678c-b81a-80c3-10d1-9c5e76448e51",
"entity_def_id": "organization",
"value": "OpenAI"
}
}
},
{
"uuid": "d6b49889-ed69-42ae-8a48-29a96afbe70a",
"properties": {
"category_overlap": [
{
"permalink": "agentic-ai-17fa",
"image_id": "b8046d3bdcdf4b3fad3ceeb7a860acb7",
"uuid": "400037b5-8546-4a2c-98e1-7e7a165957dd",
"entity_def_id": "category",
"value": "Agentic AI"
}
],
"source": {
"permalink": "writer",
"image_id": "jqgtyt2qclr1ikl5mpjv",
"uuid": "a3674669-6d9e-4f70-895f-3c8c99bcb7ad",
"entity_def_id": "organization",
"value": "Writer"
},
"identifier": {
"uuid": "d6b49889-ed69-42ae-8a48-29a96afbe70a",
"entity_def_id": "org_similarity",
"value": "Writer competes with Microsoft"
},
"additional_reasons": [
"global_location_overlap"
],
"score": 99.8,
"product_similarities": [
{
"uuid": "f4c57330-f651-4653-a15c-730a6da24033",
"value": "WRITER End-to-End Agent Builder Platform is similar to Microsoft Copilot",
"entity_def_id": "product_similarity"
}
],
"target": {
"permalink": "microsoft",
"image_id": "v1501613147/ypg7mliwmzomf9fdrkvz.png",
"uuid": "fd80725f-53fc-7009-9878-aeecf1e9ffbb",
"entity_def_id": "organization",
"value": "Microsoft"
}
}
},
{
"uuid": "6d1acd13-c027-4847-8f81-63746e0397a4",
"properties": {
"category_overlap": [
{
"permalink": "foundational-ai",
"image_id": "fd41cd7328c54618aeda4f9e3f0d45ef",
"uuid": "35c06bd3-3e46-44d3-a205-e16c45c40c4c",
"entity_def_id": "category",
"value": "Foundational AI"
},
{
"permalink": "agentic-ai-17fa",
"image_id": "b8046d3bdcdf4b3fad3ceeb7a860acb7",
"uuid": "400037b5-8546-4a2c-98e1-7e7a165957dd",
"entity_def_id": "category",
"value": "Agentic AI"
},
{
"permalink": "generative-ai",
"image_id": "c1ecf22becf54352901f6583f1d7ad49",
"uuid": "8314a534-8f18-4ee0-869b-05bc6e46258e",
"entity_def_id": "category",
"value": "Generative AI"
},
{
"permalink": "artificial-intelligence",
"image_id": "930c72a5a7b544999596ac1c0dc8b549",
"uuid": "c4d8caf3-5fe7-359b-f9f2-2d708378e4ee",
"entity_def_id": "category",
"value": "Artificial Intelligence (AI)"
}
],
"source": {
"permalink": "writer",
"image_id": "jqgtyt2qclr1ikl5mpjv",
"uuid": "a3674669-6d9e-4f70-895f-3c8c99bcb7ad",
"entity_def_id": "organization",
"value": "Writer"
},
"identifier": {
"uuid": "6d1acd13-c027-4847-8f81-63746e0397a4",
"entity_def_id": "org_similarity",
"value": "Writer competes with Anthropic"
},
"additional_reasons": [
"global_location_overlap"
],
"score": 97.8,
"product_similarities": [
{
"entity_def_id": "product_similarity",
"uuid": "fbaf9910-b6f7-42ff-a4ca-35ecee4ced6e",
"value": "Palmyra Large Language Models (LLMs) is similar to Claude Opus 4"
}
],
"target": {
"permalink": "anthropic",
"image_id": "02bb58922b3d4d64b082982f275896c8",
"uuid": "e10aaff2-4d89-46d4-820b-b4f64b8d42ca",
"entity_def_id": "organization",
"value": "Anthropic"
}
}
},
{
"uuid": "6957c6f7-6363-4551-8876-148e97653c51",
"properties": {
"category_overlap": [
{
"permalink": "agentic-ai-17fa",
"image_id": "b8046d3bdcdf4b3fad3ceeb7a860acb7",
"uuid": "400037b5-8546-4a2c-98e1-7e7a165957dd",
"entity_def_id": "category",
"value": "Agentic AI"
},
{
"permalink": "artificial-intelligence",
"image_id": "930c72a5a7b544999596ac1c0dc8b549",
"uuid": "c4d8caf3-5fe7-359b-f9f2-2d708378e4ee",
"entity_def_id": "category",
"value": "Artificial Intelligence (AI)"
}
],
"source": {
"permalink": "writer",
"image_id": "jqgtyt2qclr1ikl5mpjv",
"uuid": "a3674669-6d9e-4f70-895f-3c8c99bcb7ad",
"entity_def_id": "organization",
"value": "Writer"
},
"identifier": {
"uuid": "6957c6f7-6363-4551-8876-148e97653c51",
"entity_def_id": "org_similarity",
"value": "Writer competes with Moveworks"
},
"score": 95,
"target": {
"permalink": "moveworks",
"image_id": "ddgsbr4qyt7yysxadtmu",
"uuid": "9f3d100c-07e3-4fac-b59f-c2c6d1ba3ba1",
"entity_def_id": "organization",
"value": "Moveworks"
}
}
},
{
"uuid": "935f0383-9506-4322-8220-0900b8d9b105",
"properties": {
"category_overlap": [
{
"permalink": "agentic-ai-17fa",
"image_id": "b8046d3bdcdf4b3fad3ceeb7a860acb7",
"uuid": "400037b5-8546-4a2c-98e1-7e7a165957dd",
"entity_def_id": "category",
"value": "Agentic AI"
},
{
"permalink": "natural-language-processing",
"image_id": "81cfc38feb1a47878d8b160476c4144a",
"uuid": "789bbbef-c46e-1532-a68d-f17da87090ea",
"entity_def_id": "category",
"value": "Natural Language Processing"
},
{
"permalink": "generative-ai",
"image_id": "c1ecf22becf54352901f6583f1d7ad49",
"uuid": "8314a534-8f18-4ee0-869b-05bc6e46258e",
"entity_def_id": "category",
"value": "Generative AI"
},
{
"permalink": "artificial-intelligence",
"image_id": "930c72a5a7b544999596ac1c0dc8b549",
"uuid": "c4d8caf3-5fe7-359b-f9f2-2d708378e4ee",
"entity_def_id": "category",
"value": "Artificial Intelligence (AI)"
}
],
"source": {
"permalink": "writer",
"image_id": "jqgtyt2qclr1ikl5mpjv",
"uuid": "a3674669-6d9e-4f70-895f-3c8c99bcb7ad",
"entity_def_id": "organization",
"value": "Writer"
},
"identifier": {
"uuid": "935f0383-9506-4322-8220-0900b8d9b105",
"entity_def_id": "org_similarity",
"value": "Writer competes with Aisera"
},
"score": 92,
"target": {
"permalink": "aisera",
"image_id": "5965e07654a44bce94bd8768476832b5",
"uuid": "d91f71a5-5cbd-49f7-b5e1-694fee7aca8a",
"entity_def_id": "organization",
"value": "Aisera"
}
}
},
{
"uuid": "d9435698-9550-4730-bd18-9e02720c4b88",
"properties": {
"category_overlap": [
{
"permalink": "agentic-ai-17fa",
"image_id": "b8046d3bdcdf4b3fad3ceeb7a860acb7",
"uuid": "400037b5-8546-4a2c-98e1-7e7a165957dd",
"entity_def_id": "category",
"value": "Agentic AI"
},
{
"permalink": "artificial-intelligence",
"image_id": "930c72a5a7b544999596ac1c0dc8b549",
"uuid": "c4d8caf3-5fe7-359b-f9f2-2d708378e4ee",
"entity_def_id": "category",
"value": "Artificial Intelligence (AI)"
}
],
"source": {
"permalink": "writer",
"image_id": "jqgtyt2qclr1ikl5mpjv",
"uuid": "a3674669-6d9e-4f70-895f-3c8c99bcb7ad",
"entity_def_id": "organization",
"value": "Writer"
},
"identifier": {
"uuid": "d9435698-9550-4730-bd18-9e02720c4b88",
"entity_def_id": "org_similarity",
"value": "Writer competes with UiPath"
},
"score": 91.6,
"product_similarities": [
{
"entity_def_id": "product_similarity",
"uuid": "1e7d6035-2eb2-415f-8237-71365706aa92",
"value": "WRITER End-to-End Agent Builder Platform is similar to UiPath Platform"
}
],
"location_overlap": [
{
"entity_def_id": "location",
"permalink": "north-america",
"uuid": "b25caef9-a1b8-3a5d-6232-93b2dfb6a1d1",
"value": "North America"
},
{
"entity_def_id": "location",
"permalink": "united-states",
"uuid": "f110fca2-1055-99f6-996d-011c198b3928",
"value": "United States"
}
],
"target": {
"permalink": "uipath",
"image_id": "oodwmpmvvo4udlsoib12",
"uuid": "3c3b1ee8-325e-a3b9-b7ef-c0fd95e54de1",
"entity_def_id": "organization",
"value": "UiPath"
}
}
},
{
"uuid": "5362f9e3-eb32-40af-a4b5-17af07cb416a",
"properties": {
"category_overlap": [
{
"permalink": "artificial-intelligence",
"image_id": "930c72a5a7b544999596ac1c0dc8b549",
"uuid": "c4d8caf3-5fe7-359b-f9f2-2d708378e4ee",
"entity_def_id": "category",
"value": "Artificial Intelligence (AI)"
}
],
"source": {
"permalink": "writer",
"image_id": "jqgtyt2qclr1ikl5mpjv",
"uuid": "a3674669-6d9e-4f70-895f-3c8c99bcb7ad",
"entity_def_id": "organization",
"value": "Writer"
},
"identifier": {
"uuid": "5362f9e3-eb32-40af-a4b5-17af07cb416a",
"entity_def_id": "org_similarity",
"value": "Writer competes with IBM"
},
"score": 91.4,
"product_similarities": [
{
"uuid": "8c5537b1-7b53-4464-b9ce-7614d2b4b685",
"value": "WRITER End-to-End Agent Builder Platform is similar to IBM watsonx AI Agents and Assistants",
"entity_def_id": "product_similarity"
}
],
"location_overlap": [
{
"uuid": "b25caef9-a1b8-3a5d-6232-93b2dfb6a1d1",
"value": "North America",
"permalink": "north-america",
"entity_def_id": "location"
},
{
"uuid": "f110fca2-1055-99f6-996d-011c198b3928",
"value": "United States",
"permalink": "united-states",
"entity_def_id": "location"
}
],
"target": {
"permalink": "ibm",
"image_id": "df90ad5674594289bd2ffbc24fc770ba",
"uuid": "fc5fbe7a-562d-d577-b05e-46797caa134c",
"entity_def_id": "organization",
"value": "IBM"
}
}
},
{
"uuid": "07144f23-4ed8-43d6-b5cd-44f1cc7c736e",
"properties": {
"category_overlap": [
{
"permalink": "agentic-ai-17fa",
"image_id": "b8046d3bdcdf4b3fad3ceeb7a860acb7",
"uuid": "400037b5-8546-4a2c-98e1-7e7a165957dd",
"entity_def_id": "category",
"value": "Agentic AI"
},
{
"permalink": "artificial-intelligence",
"image_id": "930c72a5a7b544999596ac1c0dc8b549",
"uuid": "c4d8caf3-5fe7-359b-f9f2-2d708378e4ee",
"entity_def_id": "category",
"value": "Artificial Intelligence (AI)"
}
],
"source": {
"permalink": "writer",
"image_id": "jqgtyt2qclr1ikl5mpjv",
"uuid": "a3674669-6d9e-4f70-895f-3c8c99bcb7ad",
"entity_def_id": "organization",
"value": "Writer"
},
"identifier": {
"uuid": "07144f23-4ed8-43d6-b5cd-44f1cc7c736e",
"entity_def_id": "org_similarity",
"value": "Writer competes with Salesforce"
},
"score": 90.6,
"product_similarities": [
{
"uuid": "11557be2-3628-4d42-8d2e-56050ebdb8e1",
"value": "WRITER End-to-End Agent Builder Platform is similar to Agentforce",
"entity_def_id": "product_similarity"
}
],
"location_overlap": [
{
"uuid": "eb879a83-c91a-121e-0bb8-829782dbcf04",
"value": "California",
"permalink": "california-united-states",
"entity_def_id": "location"
},
{
"uuid": "b25caef9-a1b8-3a5d-6232-93b2dfb6a1d1",
"value": "North America",
"permalink": "north-america",
"entity_def_id": "location"
},
{
"uuid": "f110fca2-1055-99f6-996d-011c198b3928",
"value": "United States",
"permalink": "united-states",
"entity_def_id": "location"
}
],
"target": {
"permalink": "salesforce",
"image_id": "v1488354350/yx91yyljvcuu5j8agjqq.png",
"uuid": "f5c477fa-6e8c-3d64-4f2d-3603e5cc3340",
"entity_def_id": "organization",
"value": "Salesforce"
}
}
},
{
"uuid": "51ca4120-8ace-4682-aecd-12a9eae313de",
"properties": {
"category_overlap": [
{
"permalink": "generative-ai",
"image_id": "c1ecf22becf54352901f6583f1d7ad49",
"uuid": "8314a534-8f18-4ee0-869b-05bc6e46258e",
"entity_def_id": "category",
"value": "Generative AI"
},
{
"permalink": "artificial-intelligence",
"image_id": "930c72a5a7b544999596ac1c0dc8b549",
"uuid": "c4d8caf3-5fe7-359b-f9f2-2d708378e4ee",
"entity_def_id": "category",
"value": "Artificial Intelligence (AI)"
}
],
"source": {
"permalink": "writer",
"image_id": "jqgtyt2qclr1ikl5mpjv",
"uuid": "a3674669-6d9e-4f70-895f-3c8c99bcb7ad",
"entity_def_id": "organization",
"value": "Writer"
},
"identifier": {
"uuid": "51ca4120-8ace-4682-aecd-12a9eae313de",
"entity_def_id": "org_similarity",
"value": "Writer competes with C3 AI"
},
"score": 89,
"target": {
"permalink": "c3",
"image_id": "pxbte8b0wcv2zdymvq0b",
"uuid": "61ce12c6-3c0e-e5ca-502c-1bf2955e1190",
"entity_def_id": "organization",
"value": "C3 AI"
}
}
},
{
"uuid": "ef927242-a0d8-499a-9b42-8dba60e4212c",
"properties": {
"category_overlap": [
{
"permalink": "foundational-ai",
"image_id": "fd41cd7328c54618aeda4f9e3f0d45ef",
"uuid": "35c06bd3-3e46-44d3-a205-e16c45c40c4c",
"entity_def_id": "category",
"value": "Foundational AI"
},
{
"permalink": "natural-language-processing",
"image_id": "81cfc38feb1a47878d8b160476c4144a",
"uuid": "789bbbef-c46e-1532-a68d-f17da87090ea",
"entity_def_id": "category",
"value": "Natural Language Processing"
},
{
"permalink": "generative-ai",
"image_id": "c1ecf22becf54352901f6583f1d7ad49",
"uuid": "8314a534-8f18-4ee0-869b-05bc6e46258e",
"entity_def_id": "category",
"value": "Generative AI"
},
{
"permalink": "artificial-intelligence",
"image_id": "930c72a5a7b544999596ac1c0dc8b549",
"uuid": "c4d8caf3-5fe7-359b-f9f2-2d708378e4ee",
"entity_def_id": "category",
"value": "Artificial Intelligence (AI)"
}
],
"source": {
"permalink": "writer",
"image_id": "jqgtyt2qclr1ikl5mpjv",
"uuid": "a3674669-6d9e-4f70-895f-3c8c99bcb7ad",
"entity_def_id": "organization",
"value": "Writer"
},
"identifier": {
"uuid": "ef927242-a0d8-499a-9b42-8dba60e4212c",
"entity_def_id": "org_similarity",
"value": "Writer competes with Cohere"
},
"additional_reasons": [
"global_location_overlap"
],
"score": 88,
"target": {
"permalink": "cohere-82b8",
"image_id": "vkgyvi6nfdngf8rgiai7",
"uuid": "34b73a99-d4cb-4bc5-8641-6db4fd2782b8",
"entity_def_id": "organization",
"value": "Cohere"
}
}
},
{
"uuid": "d784fcbb-bc51-4d93-ab0c-2b3869f0cb45",
"properties": {
"category_overlap": [
{
"permalink": "virtual-assistant",
"image_id": "b836f92a53a84f75b72b01cf72927c66",
"uuid": "2eb0b56b-6896-e0f0-545f-c747a9ba6751",
"entity_def_id": "category",
"value": "Virtual Assistant"
},
{
"permalink": "agentic-ai-17fa",
"image_id": "b8046d3bdcdf4b3fad3ceeb7a860acb7",
"uuid": "400037b5-8546-4a2c-98e1-7e7a165957dd",
"entity_def_id": "category",
"value": "Agentic AI"
},
{
"permalink": "generative-ai",
"image_id": "c1ecf22becf54352901f6583f1d7ad49",
"uuid": "8314a534-8f18-4ee0-869b-05bc6e46258e",
"entity_def_id": "category",
"value": "Generative AI"
},
{
"permalink": "artificial-intelligence",
"image_id": "930c72a5a7b544999596ac1c0dc8b549",
"uuid": "c4d8caf3-5fe7-359b-f9f2-2d708378e4ee",
"entity_def_id": "category",
"value": "Artificial Intelligence (AI)"
},
{
"permalink": "productivity-tools",
"image_id": "c665bfc24f2f44dfb7f0be3b9b901d22",
"uuid": "f55dc7f6-6a38-750c-333b-c265f3761fe1",
"entity_def_id": "category",
"value": "Productivity Tools"
}
],
"source": {
"permalink": "writer",
"image_id": "jqgtyt2qclr1ikl5mpjv",
"uuid": "a3674669-6d9e-4f70-895f-3c8c99bcb7ad",
"entity_def_id": "organization",
"value": "Writer"
},
"identifier": {
"uuid": "d784fcbb-bc51-4d93-ab0c-2b3869f0cb45",
"entity_def_id": "org_similarity",
"value": "Writer competes with Glean"
},
"additional_reasons": [
"global_location_overlap"
],
"score": 87,
"target": {
"permalink": "scio-technologies",
"image_id": "ueyzxyokg0mquhomugbz",
"uuid": "feb8d007-c58b-45f8-bf42-4a31256fc0d4",
"entity_def_id": "organization",
"value": "Glean"
}
}
},
{
"uuid": "05b9fa90-0b8b-4a35-956e-2f0482af0d4d",
"properties": {
"category_overlap": [
{
"permalink": "artificial-intelligence",
"image_id": "930c72a5a7b544999596ac1c0dc8b549",
"uuid": "c4d8caf3-5fe7-359b-f9f2-2d708378e4ee",
"entity_def_id": "category",
"value": "Artificial Intelligence (AI)"
}
],
"source": {
"permalink": "writer",
"image_id": "jqgtyt2qclr1ikl5mpjv",
"uuid": "a3674669-6d9e-4f70-895f-3c8c99bcb7ad",
"entity_def_id": "organization",
"value": "Writer"
},
"identifier": {
"uuid": "05b9fa90-0b8b-4a35-956e-2f0482af0d4d",
"entity_def_id": "org_similarity",
"value": "Writer competes with Databricks"
},
"score": 84,
"target": {
"permalink": "databricks",
"image_id": "bypt5jj3j7aoqyzzf8fo",
"uuid": "b70eee8a-83db-997a-509c-464724b37278",
"entity_def_id": "organization",
"value": "Databricks"
}
}
}
]
}
Outcome
The response provides a ranked list of competitors and adjacent opportunities
Along with the signals behind each match. Rather than returning a simple list of accounts, Crunchbase explains why each organization is considered a competitor through shared products, markets, categories, and geographic presence.
For GTM teams, this creates a scalable pipeline expansion workflow. Starting from a customer or recently closed opportunity, teams can identify net-new accounts that closely resemble proven wins, prioritize outreach using competitor signals, and build a qualified pool of prospects grounded in real competitive relationships rather than broad industry lists.
Updated about 14 hours ago
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